AT DESIGN
Branding & Web Development
May 2023
Project Goal
The AT Design brand was created for an academic project.
The goal of the project was to create a personal brand that represents all the work I do, including Graphic Design, UX/UI Design and Web Development.
Logo Construction
The final logo was built taking into account 3 principles, creativity (creative work), clarity (product conveys the message clearly) and impulsion (final product boosts the client business) .
Logo Versions
In the end we have 12 different versions of the logo, varying between colored, black and white, with or without slogan, or whether it’s horizontal or vertical.
Colors
The brand is made up of 3 colors, blue (trust brand), orange (energy to boost) and black.
Final Product
At the end the brand was applied to a variety of products and content.
Web Design - Ideas
After completing the brand creation it was time to build the website that would be my portfolio. The first step was to analyze other portfolios and take the best of each one to build a solid product.
Web Design - Prototype
With all the ideas in mind it was time to start building the prototype, where I used Figma. The main idea for this website was to be something simple, aesthetic and that could be visually connected with the brand.
Web Development
With the prototype done it was time to start coding it. I used Visual Studio using mainly HTML, CSS, JavaScript and the framework Bootstrap.
